Now recruiting for: Sales Account Manager
Need our help? Call our friendly team! 0800 389 9898
  • Share This :

Wayfinding & Directional Signage


Wayfinding and directional signs come in a wide variety of formats, finishes and specifications. They form an important part of any site whether it's a small building development or a large industrial complex. With the right signage you can enhance your brand and improve the look of your site whilst also making it easier for visitors to find what they are looking for.

We design, supply, manufacture and install a huge range of internal and external wayfinding solutions. Choose from simple wall mounted or hanging signs through to post mounted, totem or monolith signs. Thanks to our focus on keeping everything under one roof we can tailor each solution to suit your needs. With a team of expert craftsmen and a dedicated installation team we can take care of all production and installation including electrics and groundworks.

In order to help you with your decision we've put together a guide to get you started. Have a read through and take a look through our gallery at the top and feel free to get in touch with our team on 0800 389 9898 to discuss the wide range of solutions and options we can provide for your wayfinding signage.

Signage plan

Each site presents a different set of challenges and knowing where to start can be a daunting task. Everyone thinks differently and creating a solution that works in all situations requires careful planning and the right supplier. Get it wrong and you can be left with signage that doesn't reflect your brand and a site that is difficult to navigate.

Creating the perfect plan and flow for your site requires careful planning and the best examples are all built around human behaviour. Wayfinding and directional signage is at its best when it is efficient and concise. Having a consistent visual language and avoiding overloading the visitor with unnecessary information on their journey is vital and it all comes from a well prepared site plan and survey.

A good signage plan consists of the following:

  • A comprehensive site survey and site map identifying entrances/exits, relevant departments, landmarks, paths and services
  • Highlighted routes through the site using the site map
  • Identifying key positions on the journey for signage
  • Justify each sign position to avoid information overload and redundant signage
  • Create a comprehensive deck of sign locations along with photos, sign type and the information needed on each sign
  • Choosing the look of your signage

Over the past few years, with advancements in materials and finishing, wayfinding signage has become something of an art form. Image Group offers a staggering amount of choice in this area ranging from contour cut vinyl, foamex board, dibond, polished stainless steel, acrylic, timber, concrete or a combination of each.

Working with your existing brand and taking into account the architectural elements of your site we create a complimentary visual language that elevates and works with the environment around it.

Using the approved signage deck we design a look and feel for each signage type that includes materials, lighting options, visible or hidden fixing solutions and also specifies built up or 3D forms.

Production and installation

We have created an end to end production and installation service that meets the needs of small to large scale wayfinding projects. We have state of the art digital print and finishing equipment alongside a purpose built joinery workshop with in-house paint facility, electricians and even steel fabrication. Having all of this under on roof allows us to move quickly and keep all aspects of creating, producing and installing the signage under our control.

We believe in providing solutions that make the process easier for the end user and a personal account manager will help you through the process. Backed up by an expert craftsmen and an in house installation team , we take care of all health and safety provisions, planning permissions, risk assessments, road closures, access and install.

We hope this information helps you to start your own project and if you need any more information or just want a chat, please feel free to get in touch with one of our friendly team on 0800 389 9898


Did You Know?



Products, Services & Materials related to Wayfinding & Directional Signage

Other Products in the Outdoor Signage Category

Quick Enquiry Get Advice Now
Buyers Guide

New 2018 Buyers' Guide

Pre-order your FREE copy now and get a £50 voucher valid against your next purchase!

Order for FREE

Other Signs Categories

Indoor Signage Outdoor Signage

Subscribe to our email newsletter for useful tips and valuable resources, sent out every month.

Subscribe Now

Looking for something bespoke? Send us a quick enquiry for free advice and rapid quotes.

Call today on 0800 389 9898 or use our Quick Enquiry forms.