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Vehicle wrapping is a great way to raise public awareness for a just cause

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Vehicle wrapping is such an amazing way to make an impact on local communities.

By working with the right creative team and a company with vast experience in vehicle wrapping, you could turn your company cars, vans, lorries and other vehicles at your disposal into advertising powerhouses on the road.

They can be covered with vinyl graphics to advertise your brand whilst also including calls-to-action. With a bit more creativity you can include easy-to-read offers, slogans, loyalty offers and much more to attract new customers and potentially generate more leads on the road.

A great example of creativity with vehicle wrapping caught our eye at the start of October, and show that wraps don’t just have to be there to make a case for your business. They can also be used to tell a story and promote a just cause – something that can also be positively associated with your brand.

California’s Burbank Police Department has recently turned two of its vehicles – a police motorcycle and a Ford Explorer – into highly-visual campaigns for Breast Cancer Awareness Month. The campaign encourages women to get regular screenings and highlight the dangers of the disease.

The vehicles have been wrapped in numerous pink ribbons (the symbol used to raise awareness of breast cancer) as well as logos for ‘City of Hope’.

The wrap doesn’t take all the attention though; still on the sides of the vehicles are the police department’s logo to underline that they still have a job to do and have a duty of care to the public.

It’s a great example of vehicle wrapping and the amazing benefits it can bring. In the simplest of ways, this vehicle wrap helps to raise awareness of a cause close to the hearts of millions and works to strengthen ties to the local community. (It’s also generated some great positive press, too.)

The best thing about wrapping a vehicle is that, when the campaign has served its purpose, the vinyl wrapping can simply be peeled off with no damage to the vehicle’s exterior.

Vinyl wraps are more affordable than a spray job, don’t damage its existing paint job like a spray paint commission would, look graphically superior, are weather-proofed and have many other advantages.

You’re only limited by your imagination when commissioning a creative vehicle wrap for your business, and it can be a great way to get your message out to the wider public.

Find out more about the potential lead generation efforts of vehicle wrapping by contacting the Image Group today!


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