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New signs in the heart of Cardiff


March 2014 sees a long awaited Image Group sign project nearing completion. Located in the heart of Cardiff, Admiral Insurance will shortly take residence in their new headquarters at Bridge Street. A magnificent contemporary office building developed and constructed by Sir Robert McAlpine and capable of housing in excess of 3000 staff.

During 2013, the Image Group were delighted to be appointed to design, produce and install the signature red and blue Admiral signage for this exciting project. Large scale, powder coated aluminium built up letters with internal LED illumination to both high and low levels.

Speaking for Image Group, Mike Holmes, Account Manager said "The high level letters at Bridge Street presented a really interesting challenge for our manufacture and installation teams. Large illuminated letters fixed directly to aluminium louvres at 200ft above ground on a very tight building footprint makes safe access very difficult. We were keen to avoid road closures and the significant cost implications that are incurred when specialist access equipment is required. Working alongside SRM and other contractors we managed to install the first phase of these landmark signs from existing mast climbers which represented a safe and cost effective solution."

Managing Director, Neil Cousins added "Specialist sign work requires close attention to detail. Particularly in relation to safe working practices and co-ordination with other trades and contractors on site. It's important to keep a cool head and remember that flexibility is key to a successful outcome. We're all looking forward to seeing the final signs completed and lighting up the Cardiff skyline."

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