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Exhibition Stands

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Exhibition Stands

Exhibition stands, creatively designed and built with the user journey at their heart, are a fantastic way to turn heads and set your brand apart from others at trade shows and other events.

Exhibition stands are a key investment when you and your sales teams are trying to generate more leads at events. From our experience, the more time, thought and effort that goes into the design and flow of the stand, the better the results on the day.

That’s because exhibition stands should be more than just a booth and a person with a clipboard if you’re looking to make a real impact in your sector. With the right approach and creative partner, you can create a truly special journey that will keep your brand fresh in the minds of prospects for years to come.

The right partner will be able to create fantastic exhibition stands for your brand, no matter how big or small the space you have to work with on the day is. A specialist will be able to work with the space available to them to create something unique and special, that helps capture leads, too.

That can include visuals and designing exhibition stands that simply stand out. But great exhibition stands are more than that; they’re about creating something interactive and informative in equal measure to entice and excite the people you want to work with most.

Fill your stands with content – either physical literature or stands dedicated to the story of your brand – that they can explore at their leisure as they work their way through your stand to find out more about the brand.

Great exhibition stands should be built with footfall in mind; to identify where people are most likely to approach and leave, where they will spend the most time, where the best place is to place content – interactive or otherwise – and many other factors.

For instance, a video screen that welcomes footfall and gives them the basics at a small stand could be the best way to engage with prospects, giving them enough information for your booth staff to expand on when they’re approached to find out more about you.

Brands that have booked larger spaces can also take advantage of the room afforded to them by having an interactive exhibit as part of the stand.

Experiential stands are a great way to attract footfall – a fun element such as a game, free product trial or football net could be a great addition, depending on what your brand provides to the sector.

The materials you use in your stands can also say more about your brand than you mean it too, especially if you have a smaller space to work with. Creating parts of your stand with re-board, for instance, shows that yours is an eco-conscious brand that’s actively working to reduce its carbon footprint.

Our information and advice on Trade Exhibition Stands is always friendly, objective, jargon-free and without obligation, so don’t hesitate to call us with your questions on design, stand re-use, logistics, budget costs, or indeed anything that helps with your bespoke exhibition project.

Take a look through our 6 easy steps to exhibiting to get you started.

Our friendly, creative exhibition stand specialists are always on hand to discuss a project with you, whatever the size, scale and budget. Find out more by calling our friendly team today on 0800 389 9898, or sending us a message through our contact page.

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