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Outdoor Branding - Draft Kings

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Long standing client, London Based event management agency IMG, came to the Image Group with the exciting prospect of creating an outdoor throwing game to launch Draft Kings as a sponsor of the NFL.

The stand needed to make an immediate impact compared to other suppliers, be easily transported between multiple events and generate an enthusiastic atmosphere to really quick start Draft Kings association with the NFL.

The Image Group team handled everything from initial 3D modelling and rendering for client approval, manufacture, print, all health and safety requirements right through to delivery and installation. The finished stand consisted of a gantry structure with surrounding graphics, 2 freestanding custom made display boards, custom made reception desk, café barriers, flags and bespoke printed carpet.

Account Manager – Tom Bywater from The Image Group commented:

"The immediate challenge was the time-frame the Image Group was given to deliver for the first event. Within a month, we needed to design, manufacture and test everything down to the finest of details to insure that on the day the event would run smoothly.

Across the 5 events at 3 different venues, Wembley, Trafalgar Square and Regent Street, we installed throughout the night and without our dedicated installation team none of this would have been possible. This is the sort of opportunity the team loves and we are proud to put our name on the finished job."

If you need a specialist contractor for retail installations including design, print, fabrication and UK installations call us today on FREEPHONE 0800 389 9898. We offer rapid quotations and no obligation, friendly advice.


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Within a month, we needed to design, manufacture and test everything down to the finest of details to insure that on the day the event would run smoothly.

Tom Bywater

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