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I’m a celebrity, now get me some great tasting coffee.

The New York Coffee Club

Peter Andre, singer, songwriter, businessman, presenter and television personality best known for his successful chart-topping singles "Mysterious Girl" has a self confessed passion for great tasting coffee.

In 2014 Peter, along with his two brothers decided they wanted a coffee shop, and now they've got 2! In addition to a high street presence in Brighton the boys came up with the idea of partnering with festival and event management giant Central Catering to bring a mobile coffee shop to the UK festival scene.

As a long time supplier to Central Catering, Image Group were approached to provide the turn key service for the provision of the mobile coffee shop - 3D rendering, creative design, branding and theming through to interior specifications and a complete fit out of the portable unit. The brief was to produce a coffee shop with a New York theme, i.e. pictures of New York on the walls, old New York jazz playing in the background and New York style deli sandwiches which are made on the premises daily.

We started with a fresh a cup of coffee, naturally. And then set to work on providing the complete solution.

The result is a truly stunning mobile retail unit - the New York Coffee Club. Picking up on the theme of the parent brand our designers produced a carefully though out design solution that echoes the zing of a New York Coffee House. Cool blue planking, enticing photos of tempting coffee all supported by strong representations of the NYCC Coffee brand.

Our team of print and sign experts completed the exterior wrapping of the unit in less than a week. It was then the turn of the joinery team to get to work on the interior of the unit. Stripping the shop back to a shell we carefully designed the working space inside to provide maximum efficiency for the festival staff. Expert installation of linings, shelving and storage was then put in place. Once this was finished the mobile coffee shop was finished off with fabulous full colour display graphics.

Speaking for Image Group Rick Jervis said:

“Having a chance to work alongside Peter Andre on a new UK based coffee shop concept was exciting. We were energised about the idea from the very start and extremely happy to be asked to produce this amazing retail unit. The project gave us an opportunity to demonstrate our full range of specialist skills, from concept and design right through to high end joinery, painting and fabrication from our team of experienced and time served craftsmen. I have high hope for the New York Coffee Club brand and look forward to it become a regular feature of the UK festival scene."

Peter Andre commented:

As I’m sure you know, I love my coffee – even more so now that I’ve got my beautiful baby girl keeping me up at night! Since opening my coffee shops, the New York Coffee Club with my brothers, I’ve wanted to create my own brand of coffee – and now I’ve had the chance to do just that! Watch out for the NYCC Mobile Coffee Shop at this year’s Cheltenham Festival and other popular festival sites during the summer months”.

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