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Social Communications - all the colours of the rainbow

It’s always a pleasure to work with Image Group as they understand our needs and communicate well with us throughout every stage of the process, as well as offering valuable creative guidance and format ideas.

A beautiful hoarding with a colourful finish...

Public affairs and PR agency, Social Communications, approached The Image Group with the sizeable challenge of creating site hoarding panels spanning over 270 metres around the new National College for High Speed Rail under construction in Birmingham. The aim of the hoarding was to secure the site and also announce the new development by making use of the prime advertising space it offers to generate interest in the new college and it's facilities.

With such a large site to cover The Image Group set about surveying the site and mapping it's topography. This allowed for the production of graphic templates, showing the rise and fall of the panels along each elevation. With an accurate set of drawings, Social Communications set about producing the creatives and designs. After which Image Group produced several samples to ensure perfect colour matching for the final run.

To ensure a long lasting graphic, the designs were printed using external grade inks in super rich detail onto a hard wearing dibond - a composite aluminium panel and finished with a gloss anti-graffiti laminate to provide extra protection. The panels were then finished off with a gloss black capping to the top and bottom to give the edges a clean line around the different levels around the site.

The finished result was an eye catching display that shouted about the up and coming college whilst also hiding a busy live building site from view.

For Image Group, account manager Clayton Myott said:

"I have had the pleasure of working with Social Communications for a little over a year now and in that time we have been involved in some pretty exciting projects. The High Speed Rail hoarding was one of our bigger projects together and being invited into it at an early stage meant that we were able to run it efficiently and work together to make it a complete success.

The print testing and colour samples we did early on meant we could achieve the right mix of colours and the finished result was truly stunning."

For Social Communications, Iain Worgan had this to say:

“We always been able to rely on Image Group for a quick and effective service for all our large-format printing needs. Their work producing the hoardings around the sites of our client the National College for High Speed Rail in Birmingham and Doncaster was particularly impressive – adapting well to the different formats required for each site, and making full and striking use of the college’s bright brand colours. In this way the college was able to ‘announce’ its arrival in the two locations in a bold and striking way.


If you need an experienced supplier to co-ordinate, design, manufacture and install your site hoarding, or site boards please call our friendly team on 0800 389 9898. We’re here to help and look forward to hearing from you soon.

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