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Life-size Re-board tractor pulls in the crowds

The tractor has been photographed a lot and has been an interesting talking point. We have had a positive day with plenty of visitors to the stand...

Amazing centre piece launches the new Cheffins logo

Cheffins were looking for some inspiration for their stand at LAMMA 2019 at the NEC. As a leading provider of agricultural and rural property services they wanted to create a conversation starter to draw people onto the stand. LAMMA is the largest farm machinery, equipment and services show in the UK and Cheffins were eager to cater to the visitors interest in the latest farming equipment.

Following a recommendation they approached The Image Group to produce and deliver their stand. The initial concept for the stand was for it to be a client meeting area with a tractor on the stand as a focal point to draw in visitors. The Image Group and Cheffins went to work in trying to source a Massey Ferguson 135, a classic tractor from 1965. The plan was to find one in good condition and respray it to match the new Cheffins colour and brand it with their new logo.

Unfortunately, it quickly became apparent that there wasn’t going to be enough time to find a suitable tractor and get it ready for the show in three weeks time. Luckily, The Image Group had a solution that fit the budget and also delivered the wow factor needed to set the stand apart from the crowd.

The Image Group leaned on their vast experience in delivering off the wall solutions and came up with a concept for making a life size tractor out of Re-board. Made from 100% recycled fibres it is 20% lighter than MDF, has nearly 80% of its strength and is also fully recyclable making it the perfect product for a one off display.

The initial concept was developed as a 3D model for proofing and testing and then a full size prototype was built. This allowed The Image Group to make any final tweaks to the construction before graphics were designed and sent down for final production.

The final result was a stunning combination of graphics and construction know how to create a centre piece that drew in the crowds and made Cheffins appearance at LAMMA 2019 an outstanding success.

For Image Group, account manager Tom Bywater said:

“We are lucky here at the Image Group that we have both the expertise and can do attitude that allows us to firstly, suggest an idea and then fully deliver it.

Fabricating a cardboard tractor has been both challenging and rewarding for everyone involved and it is always great to receive such good feedback from a client.

I can't thank our Design and Production teams enough for the work that was put in to achieve the final result.”

For Cheffins, David Wilson had this to say:

“The tractor has been photographed a lot and has been an interesting talking point. We have had a positive day with plenty of visitors to the stand and I believe the feed back to the new look was positive.

Thank you for all your efforts and please thank your fitting team who built the stand on site yesterday, they worked very hard, they were polite, courteous and conscientious and a credit to your company so please pass on our thanks again. "

Exhibiting this year or fancy challenging our creative talents with a re-board brief of your own? Why not call our friendly team on FREEPHONE 0800 389 9898. We’re here to help and look forward to hearing from you soon.

Products, Services & Materials Used


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LAMMA, 2019
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