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Why reboard is fast becoming the material of choice for point of sale displays

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Your point of sale displays may be doing more harm to the environment than you realise.

It’s estimated that, in the UK alone, 5 million tonnes of plastic are used every year - nearly half of which is packaging. At the same time, in 2018, the UK recycling/recovery rate began to decrease.

Plastics are, arguably, the biggest problem we face in fighting climate change. Plastics production is set to increase globally, too, by an estimated 40% over the next decade.

One of the best ways to fight plastic pollution is to make individual changes on a personal level. A lot of brands globally, too, are making changes to the way they do business, to reduce their reliance on plastics and come up with more creative solutions with recyclable materials.

Which is where point of sale displays come in. If you own or operate a business, you’ll know just how annoying poorly-constructed POS displays can be.

They can be helpful at selling more products at the till, or drawing attention to specific products down certain aisles. They can also be good at exhibits, advertising marketing materials and other assets.

Point of sale displays, though, are constantly handled by people, increasing their chances of wearing down quickly, snapping or breaking, depending on what they’re used for.

That means they need to be replaced often. Retail businesses especially have a typically high turnover of POS displays.

Displays are also often provided by brand partners that have been designed with the latest big film, game or other media release in mind to help draw attention to DVDs and more. Once the release window is over, that display is effectively obsolete.

It doesn’t have to be that way. Point of sale displays made out of reboard and other materials can be just as strong as their plastic counterparts, and are much better for the environment.

They can be designed in a huge variety of creative ways to help sell products and advertise messages, and if they’re broken, they can be recycled easily – much better than plastic POS displays.

Using cardboard POS displays is also a great way to show shoppers and prospects at events that you and your brand are serious about your commitment to reducing dependency on plastics and are actively working to cut your carbon footprint.

Find out more about the green benefits cardboard and reboard point of sale displays can bring to your business by speaking to the Image Group today!

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