Windows are often thought of as eyes onto the world. However, in retail the opposite is true. Just as eyes are considered windows to the soul, so should your shop window displays be a window onto the retail environment.
With this in mind, it is important that not only does your window display meet the standard of the interior of your retail store, but that it should in fact exceed it, and convey the essence of your store in the best light possible.
Remember, just as banners or exhibition stands would be used to advertise the quality of a brand or product, a window display should also entice the customer. Luckily, the shop window environment is often a large and versatile space, and can therefore be greatly optimized for promotional purposes.
As you will have complete control over your shop window space, it is possible, unlike other static forms of advertising, to adapt the space whenever you feel like it. This means that, for example, you can alter your display to match the season, or to highlight new products.
When thought of as an advertising environment, it becomes obvious that many of the rules that apply to traditional kinds of advertising are applicable to window displays, and most obviously eye-catching displays will work most effectively. Products such as may also be worth considering.
You might also consider incorporating advertisements alongside your product displays, and in this regard and can really enhance your window space, and give it real promotional potential.