One of the most effective methods of advertising is by utilising car and vehicle, high-impact graphics.
Although static banners and exhibition stands can be ideal marketing tools for specific exhibitions or business events, having a car which has been customised with artwork and large format printing can provide a more permanent form of advertising.
With a car, the potential for travelling hundreds of miles a month or by being a constant presence on the local roads of the enterprise can boost the visual impact of any business operation or promotional operation. The numbers of other vehicles and their passengers and pedestrians which are passed on a daily basis can be enormous and the details printed on a vehicle cannot be missed.
This high impact form of advertising can help minimise overall marketing costs. With one investment on a single car or fleet of vehicles, advertising needs can be met immediately with little need to pay for other forms of advertising such as newspaper or magazine advertisements. With company graphics, colour palette and contact details emblazoned on a car, all of the vital information is immediately brought to the attention of potential customers. When doing day-to-day driving, parked in car parks or even when stuck in traffic queues, the message can be brought to interested parties with little effort.
At The Image Group we can customise a variety of vehicles with the artwork and application of graphics and text which can help with the increase in visibility for any company or advertising campaign.