In such a competitive market you may have started to see your companys sales and revenue sinking. Perhaps you have not invested enough energy into your marketing strategy? Or perhaps you have taken the time to think about marketing but cannot understand why your stand is not holding it's all against other stands at a business event. The main question here is how can you make some exhibition stands prevail over others? The simple answer is try to be unique.
When thinking about your target audience, a lot of businesses simply fall into the trap of copying competitors in the same sector. If this is deliberate or not, the fact of the matter is that your banners and exhibition display boards that your cakes are actually homemade. Try not to overlook the obvious as potential customers will only have access to whatever information you provide them with.
Following on from this point, try to do something else at an exhibition fair that is unique to your company. For instance, try to have demonstrations that encourage customer participation. Likewise if you are a retail company selling perfumes and soaps try to emphasize smells and sounds to encourage customers to come over to your stand.