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The incredible creative applications of building wraps

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Commissioning creative building wraps is not only a great way to cover up an unsightly large-scale project. They can also be used for a variety of incredible advertising applications, and we love seeing what people can create through such a unique medium.

Building wraps, for instance, were a key part of a number of brands’ creative advertising approach at this year’s Super Bowl event which took place at the start of February.

The Super Bowl is, notoriously, an advertiser’s dream. Get the creative right and your product and service can be seen by potentially billions of people, and be talked about online for months and possibly years, too.

The best forms of advertising often stray from traditional TV and radio too, and this year was no exception. In fact, building wraps could be seen all across host city Atlanta with buildings covered in creative ads to catch the attention of locals, visiting football fans and the global media.

Just two of those who invested in wraps included Bud Light and the NFL itself; the latter covering the enormous 73-story-high Peachtree Plaza Hotel with a graphic of the Vince Lombardi trophy, with the former covering a tower advertising the beer’s new spokesman, Bud Knight, who had a sword in one hand and a football in the other.

Building wraps can also be a safety measure

They aren’t just for show; these wraps were part of wider cohesive creative campaigns, and helped those brands to get their message out at a time when demand for consumer interest is at its highest.

Building wraps can be a great way to show off a creative campaign in a local area. Used wisely as well, they can also provide other professional applications and can also be used as part of a construction project’s wider safety measures.

Just under a year ago, the UK’s largest building wrap was unveiled in Grosvenor Place, where builders began a project to turn an office block into the Cleveland Clinic. The wrap was larger than Buckingham Palace with 1,000 m2 left over, and the tromp l’oeil design on the outside of the wrap showing the building in its completed state and what the project would look like when finished.

With the right building wrap in place complemented with a creative design, project managers can keep the local area clear of unsightly building work as well as advertising themselves with products, services, calls to action and much more besides.

At the same time, wraps can go some way to keeping workers safe and materials on-site, acting as a cover (though it’s not recommended as a full-on safety solution). Working with the right creative production company though, you can create something truly visually stunning, unique and wonderful that the passing public can truly appreciate with a building wrap.

Find out more about what you can do with a building wrap and how it can help you to attract new customers by speaking to the Image Group today!


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