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Take advantage of creative outdoor event branding in early 2022

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Outdoor event branding is a fantastic way for brands old and new, of all shapes and sizes, to reach out to a new target audience.

Many smaller brands found out the benefits of creative outdoor event branding at Christmas markets across the UK.

With nothing more than a stall and outdoor event branding, thousands of start-ups across the country were able to attract new business to their venture.

Clever marketers will have also been able to complement their outdoor event branding with lead generation and nurturing efforts, encouraging people to leave their contact details at the stall so they can get in touch with new products and offers at a later date.

Such is the amazing lead generation potential of branding your outdoor event cleverly in local areas. When complemented by a wider growth and marketing strategy, the potential to get in front of and communicate with a wide local audience is enormous.

And that potential isn’t just going to erode now that the Christmas festivities are over. Smaller brands serious about growth and making an impact on their local communities can make a big impression with outdoor branding right now.

With the Omicron variant proving to be milder than previous forms of Covid, leading to speculation that Plan B curbs could be gone by the end of January, there’s a lot of hope on the horizon from brands that they can go back to perhaps operating as they once did pre-pandemic.

Certainly, the lack of a winter lockdown last year was a huge boost for businesses across the UK – especially business that operate in some way outdoors, where there’s fresh air and plenty of space for people to socially distance.

A quick Google search, for instance, shows that many across the country are tackling 2022 positively through fun runs, half marathons and other outdoor activities to shake off the cobwebs.

Brands eager to grow can be looking to position themselves around these events and attract the people who matter to them most with clever and creative outdoor branding.

Complemented by a friendly and creative lead generation and nurturing strategy, those brands that have the impetus to showcase their products and services early on this year with outdoor branding can get a real march on their local competition, and make a name for themselves with the locals.

Find out more about the amazing growth potential in outdoor event branding and what you could be doing to grow now by speaking to the Image Group!


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