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Stylish hoarding boards can help build local brand excitement

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Hoarding boards have been out in force across Liverpool City Centre recently.

You may remember a few months ago, we wrote a post about hoarding boards we’d seen outside the now-empty Next unit on Church Street.

The hoardings were for European sportswear brand Decathlon, and featured imagery of sporting goods alongside contact details and web stores that people could visit before the shop opened.

Regular readers will know that’s one of our favourite things about creative hoarding boards. They’re not just a fantastic, practical and safe way to keep a construction site safe and secure.

A creative approach to hoardings can also be a great way to raise awareness of the project at hand; to sell unit space, to encourage people to download digital assets, to show images of what the completed project will look like, and more.

They’re not just a brilliant weapon to have in your branding arsenal. They can also be highly effective lead generators, too – especially if you get the creative and calls to action right.

On a recent trip into Liverpool City Centre, our team member noticed a lot more hoarding boards around the Liverpool ONE shopping complex, where some units are being altered or are set to welcome new owners.

Jeweller David M Robinson is one store that seems to be expanding and getting an upgrade. The shop is surrounded by hoardings, complete with imagery of some of their finest items.

Complementing these pictures is bold text, letting people know that their brand-new showroom will be launching in Spring 2022, giving passers-by an update on when their doors are open again and hints of what they can expect.

Brand names such as Rolex, Tudor, TAG Heuer and others feature alongside contact details such as email addresses and website information if people want to make a purchase online.

A few units down and hoardings for new fashion retailer Bershka surround a unit on Liverpool ONE’s upper level, though these are more minimalistic in their approach, featuring a few youthful models and the brand name.

It’s good to see – not just brands investing in printed site hoardings, but empty units getting new owners and companies expanding after a tough few years.

And with some foresight, those brands have helped add some colour to the area with creative hoardings that will help them generate new leads and build excitement around the local area.

A professional design agency can help you to create hoarding boards that make a real impact on your local community. Contact the Image Group today to find out more!


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