It’s the start of a brand new decade, and you can get off to a great start business-wise right now by investing in exhibition stands that show the best of your business in stunning, creative ways.
Think back to last year; in December 2019, GoTech World took place in Bucharest. If you haven’t heard of it, GoTech World is otherwise known as ‘the home of the digital economy in Central and Eastern Europe’.
It’s an enormous B2B expo-conference, and a favourite destination for those in the IT and digital industries. December’s conference alone is said to have attracted more than 10,000 visitors, and 140 exhibitors.
Those are some huge numbers patrolling the exhibition area of 7,194 sqm. Imagine being a visitor; you’re bumping into new prospects and making connections all over the show floor and it can be overwhelming with such huge crowds to navigate.
So spare a thought for the businesses exhibiting. The team won’t just have targets to hit in the form of new prospects and leads, but at the same time attract that new business while they manage their event space, schedule meetings and much more.
That’s where exhibition stands in such a scenario can not only help your business stand out against the competition, but move potential prospects further down your sales funnel, too.
Creative exhibition stands aren’t there to show off your logo and mission statement. They can do so much more than that at a trade event with careful planning – including keeping prospects interested enough to stay and talk to a member of your team if a queue has formed.
Great exhibition stands open up the floor to prospects and invite them to your stand to learn more about your business, who you are and how you can help them grow.
With the right content and a story-led approach, you can create stands that tell the story of how your business was formed and why. You can show the greatest achievements from your portfolio, and have stands that house other content such as brochures and leaflets.
You can have furniture or breakout areas as part of your stands to help potential clients relax and get away from the madness of the show floor. You can even have stands set up where they can leave their contact details if you are indeed too busy to talk to them at that particular time.
Exhibition stands can be a crucial part of your trade show lead generation strategy with the right approach.
The Image Group’s creative team will help you outline that strategy and activate it successfully for 2020 and beyond. Contact us to find out more!