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Show your green credentials at events with creative card engineering

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Card engineering is fast becoming noticed by brands both large and small who want to take positive steps toward reducing their company’s carbon footprint.

Plastics are one of the main contributors to global waste. Over the last decade, more plastic has been produced than during the whole of the last century with more than 10 million tons of plastic finding its way into oceans every year.

As a result, a lot of businesses are looking for ways to reduce their plastic usage and utilise other materials. Card engineering is one way to do that.

Card engineering can be just as strong and versatile as plastic, especially in professional settings. Using re-board especially is an incredibly creative way to get your message across to consumers whilst also highlighting your green credentials.

These can be in the form of POS stands and exhibition displays. These are things typically made of plastic, especially when a company is exhibiting at trade shows and events open to the public.

Exhibitions are one of the biggest contributors to plastic waste. Some brands invest in large plastic stands and displays that are only used for a couple of days, which are simply discarded when the event has finished.

Card engineering can help brands avoid that scenario, especially as lockdown begins to lift across the UK and events begin to pilot again.

According to the Government’s roadmap out of lockdown, and if all goes well, events and exhibitions should be fully open and operating again by mid-June. Businesses should be investing in exhibition materials now if they want them to be ready in time for when events fully re-open.

By partnering with the right creative agency, you can create some really effective, eye-catching exhibition stands and materials from card that can be recycled as soon as the event is over, if you so wish.

Materials and stands can include entirely bespoke creative designs, shelving displays, freestanding displays, podiums, reception desks for your team to work from, furniture including seats and tables, and much more besides.

An investment into materials such as reboard and other forms of engineered card is a visible way to show that your business takes the health of the planet very seriously, and is actively working to reduce your dependency on plastics.

Footfall at the event will seriously appreciate that approach, whether it’s a general member of the public or a prospect you’d like to do business with after the event is over.

Find out more about the amazing benefits of card engineering by speaking to the Image Group’s design specialists today!


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