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Show your creative side and capture footfall in 2022 with exhibition stands

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Exhibition stands, when designed to meet the needs of footfall in creative ways, are the best way to generate leads at trade shows and events.

There are so many things to consider when creating effective exhibition stands, though. So many business owners are happy to just have a reception block and let their sales people do the talking and give away a couple of gifts in a goody bag.

The world is changing. Trade shows are evolving and becoming more experiential. To generate and nurture real high quality leads at an event, you need exhibition stands that complement your creative vision and work as hard for you as your sales teams do.

It doesn’t have to cost the world, either. Smaller businesses looking to make an impact, for instance, could design their exhibition stands creatively to feature QR codes, that direct footfall to a website or media pack that complements the brand’s wider message.

Footfall will thank you for this, trust us! One of the biggest complaints that people have at trade shows is that, at the end of the day, they’re carrying around bags with brochures and other useless bits and pieces that will likely make their way to the bin.

Directing them somewhere online where they can leave their contact details to be emailed a brochure, or download a PDF to read on the way home, sets your brand apart and shows how accommodating you are to the needs of potential leads.

For those with a larger budget, there are so many ways that your trade stands can be built to make maximum use to the space available and attract footfall in an engaging way.

Working with an experienced partner who will help you bring your stands and brand into the future is the best way to get the most from your budget and generate high quality leads at events.

That can include creating stands with digital screens; stands with interactive product demonstrations; stands that flow with the space and tell a story; stands where footfall can come to relax, and much more besides.

For forward-thinking businesses who wish to show their green credentials at trade events, too, stands can also be created from materials such as reboard; a strong material made from recycled components that can also be recycled to reduce your brand’s carbon footprint post-event.

Find out more about how to attract footfall with creative exhibition stands at trade events over 2022 by speaking to the Image Group today!


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