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Show what your business is really made of with built up signs

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Built up signs naturally draw passers-by in when done well.

3D and almost impossible to miss, built up signs can instantly convey who you are and what you do to people in your local area – all while looking simply stunning.

They can be weatherproof, too, beating the elements and looking as fresh as the day they were installed. There is also the option to make them luminous at night time, to help your brand stand out when darkness falls.

Some people approach us and ask us if built up signs only include lettering. The answer is a simple ‘no’ and is, in fact, one of our favourite things about built up signage.

No matter what vertical your brand operates in or how prominent it is on the high street, a great piece of built up signage will go a long way to identifying you to a local audience – even more so if you have a logo.

There’s no reason at all why you can’t commission built up signs that focus entirely on your logo. That includes logos that you may feel are far too complex for the built up treatment.

No logo is too big, small, abstract or complex to be reimagined as a built up sign. Brand logos are naturally eye-catching anyway; they stand out even more when they’ve been raised through the process, and are illuminated, too.

Configuring your brand signage so your logo is built up and features more prominently next to the name and text of your brand can bring other benefits, too.

It’s super eye-catching, for instance, and naturally encourages passers-by to look into who you are and what you do.

That has a knock-on effect on your wider brand identity. The more your logo is seen, the more people will be instantly able to identify it, your company, what you offer, your values and more.

Built up lettering is extremely effective at getting your brand and your general business noticed. A built up logo, though, goes that step further and adds more weight and punch to your physical operation.

Naturally, though, it’s entirely up to you how big or small you’d like your built up signage to be, and the impact you’d like it to have.

If you do have a logo though and are considering a built up approach, we’d recommend it taking centre stage – nothing attracts attention more than a visual statement of intent like a built up logo.

Find out more about built up signs and how they can show off your business by speaking to the Image Group today!

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