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Sell more products and services with creative event branding

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Have an event coming up and are looking to show people more of what your company has to offer them? The right approach to event branding can do so much more than you think on the day, as well as get the best bits of a brand’s identity across to the people who matter to them most.

Take Apple, for instance. Apple has a hardware event scheduled for mid-September, where they’re expected to reveal upgrades and new features for its iPhone models. While that’s reportedly the main focus of the company’s efforts during the show, it wouldn’t be right if that’s all they talked about.

Apple didn’t become a trillion-dollar company by being shy. Expect huge amounts of event branding at this event, designed to assault the senses across a number of creative fronts. Not just for its products and services; expect Apple to have branding that touches on the company’s history, why it’s so well-loved and teasing other products for the future.

You don’t need to be a trillion-dollar company to have the same approach with event branding. A simple creative message positioned in the right place and targeted towards the people who matter to you most can be an incredibly effective method of advertising, whether you’re hosting your own private or public event or advertising your brand elsewhere.

Take the Scottish Cycling Running and Outdoor Pursuits Show 2019, as an example. A trade event being held in March in 2019 in Glasgow, it’s one of the largest events of its kind and a key way for brands to market to outdoor fitness enthusiasts with a creative approach to event branding.

As previous images show, Bosch are just one of the brands who have expanded their advertising to include event branding at trade shows such as this. At the same time, other exhibitors next year will include Mondraker, Focus, Cervelo, Santa Cruz, Kinesis, Orbea, DMR, Ribble, Hoka, On Running, Altra, Hilly and Gore.

At such a crowded and niche event, their approach to their brand and how they advertise themselves could be the key to attracting new customers and showing them what they can offer.

They can do that with a creative approach to banners, exhibition stands, display printing and many other advertising methods. The key isn’t to just have a large, visual display though; creating the right message and advertising it in the right way will help your wider profile and attract new prospects to the brand.

Contact the Image Group today to find out more about creative advertising for your brand.


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