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Roller banners could be a key part of a creative experiential marketing campaign

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If you’ve heard of experiential marketing, you’ll know that it’s a very personal way of attracting attention from potential markets and a way to reach out to new customers with leaflets and roller banners.

The experiential marketing movement is growing at a phenomenal rate, in part due to people feeling a digital advertising burnout and younger markets craving fantastic brand experiences that live long in the memory.

Experiential marketing is, basically, another term for putting on a fantastic event. Engagement is the overall end goal, and thinking about your market and how you’ll target them in creative ways with your materials will be key to getting new customers on board.

Roller banners can be a hugely important part to not just reach out to new consumers, but to advertise an effective message that sticks in the memory. A study from the Gartner Group has found that 80% of all revenue comes from 20% of all customers; having a clear, consistent message online and in public places is key to creating the repeat business that will help your business grow.

Even if you don’t want to enter the world of experiential marketing, roller banners can still be an important tool to tip people into long-term customer territory whether you go to an industry event or just want to make more of your promotions in-store.

Placing creative roller banners at certain sections of your store can help you to promote deals, discounts, alert people to rewards and loyalty bonuses and can also be a hugely effective point-of-sales solution to encourage people to return to your store time and time again.

Having a creative roller banner that highlights the best bits of your brand can’t be underestimated, especially in a world where customers are crying out for a personal service that digital can’t provide.


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