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Roller banners are still some of the most effective advertising materials out there

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If you have any doubts about the effectiveness of roller banners when it comes to marketing your business, products or services then take a look at the example of Jaguar.

Not the car maker; rather Jaguar Design & Print, a small business based in Essex. They’ve recently taken delivery of a Fujifilm Acuity LED 3200R UV roll-to-roll printer which they say will help them go into different markets and benefit their clients.

“A lot of companies around our area have only got maximum 2.5 metres and we can do up to 2.2 metres at the moment so we feel that this will allow us to go into different markets,” says Director Ray Taylor of the purchase.

“We will also be able to do roller banners on their side, or even do three in a row, so our productivity will be a lot faster and we’ll be able to get more work out.”

He mentions the benefit of the company to now be able to improve their capacity on creating roller banners because, despite companies investing more and more money into their technological and communications abilities, posters and banners still offer some of the most immediate and effective ways to get your message across to your target audience.

Publisher Penguin Random House recently used roller banners to great effect across three major cities in the UK to promote its WriteNow programme and other opportunities. Broad Street in Nottingham was home to a number of banners to promote the project which was well received and visible to the target audience Penguin Random House wished to attract.

Banners, exhibition stands and many other similar products can get messages, information and calls to action across to audiences in the simplest ways. Work alongside a professional supplier, too, and your banners can drive to the heart of potential customers’ problems in an instant and encourage them to explore more about who you are and what you have to offer.

That can be in any and every situation. Those exhibiting at trade shows and events, for instance, can employ banners effectively to draw people to their space, acting as a conversation starter for the leads you wish to target most.

Shops can also employ banners as point of sale solutions to encourage customers to explore more of your wares, discover discount opportunities and much more besides.

Find out more about the benefits of roller banners and the creative solutions they could bring to your business by contacting The Image Group today

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