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Reinvent your business with creative display printing in 2022

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Display printing is a wide-ranging term that covers a lot of creative advertising approaches and materials.

For instance, large graphical endeavours such as exhibition stands and panels, and large-scale promotional posters fall under the umbrella of display printing. Signs for shops and even stadiums do, too.

Display printing also encompasses smaller marketing peripherals too, such as promotional printing, fabric printing, printing for floors, windows, open spaces and much more besides.

Display printing covers so much in a marketing sense. One thing’s for sure, too – it’s going to be invaluable for continued business growth and success in 2022.

While a lot of businesses have moved totally online – especially during the pandemic in 2020 and in 2021 – there’s still a huge amount that great printed displays can do to generate leads, attract footfall and provide that ‘wow’ factor to people in-store and beyond.

With signs that 2022 will be a lot more open and brighter than the previous two thanks to continuing vaccination efforts and ‘learning to live’ with the virus, it gives brands of all shapes and sizes, whatever industry they’re in, chance to freshen up their marketing materials and wider approach.

Speaking of online – did you have to move your products and services online during the lockdowns of 2020 and 2021? Did you create new social media profiles and discover new ways to interact with potentially new and existing clients?

Now’s the perfect time to refresh your marketing materials to let people know that that channel exists, and they can use it to contact your team should they prefer, to help generate a new source of leads.

That could also extend to in-store if you have a larger retail unit where people visit to make purchases.

Why not create displays that feature QR codes that people can scan, in-store, that direct them to loyalty schemes and rewards that they can sign up to, to generate a new batch of continual leads from a single sign?

There are all sorts of ways that physical, printed displays can help generate leads and better advertise your business. The right materials can also help to show your brand’s green credentials, too.

Printing on reboard, for instance, is a great way to transition from typical plastic POS stands, for instance. Reboard is strong, made from recycled materials and fully recyclable in and of itself – a great way to show the positive actions your business is taking to reduce its carbon footprint.

Find out more about how you can grow your brand and show prospects another side of your business with display printing by speaking to the Image Group today!

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