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Refresh your shop signage for the New Year

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We know a lot of people who have already written out their New Year’s resolutions for 2019. They’re entering the New Year with optimism for the future and that’s reflected in their promises to themselves. They want next year to be a commercial success. If that sounds like you, then shop signage could help.

Out with the old, in with the new, after all… If there’s any time to consider a refresh then it’s the first month of the year, starting as you mean to go on.

If you’re looking to attract new business and make a concerted effort to build bridges in the local community, whether you’re a small business or larger enterprise, then reinvigorating your brand with new shop signage can go a long way.

Your front of house is so incredibly important when you’re looking to attract footfall. The impact of great, creative shop signage simply can’t be underestimated; having an inviting sign that instantly gets your message across, is visible, clean and pronounced says much more about who you are and your values than you think.

Not just for the exterior either; your shop signage needs to follow a set pattern and path to enhance the user journey and stay on-brand. If your sign looks great on the outside, that must also be reflected on the inside of the shop, too.

The more uniform your brand message is, the more it will stick in people’s minds. Don’t just have a nice sign on the outside; refresh the messages inside of your shop to make products easier to find, to advertise deals, to let people know there are reward schemes they can sign up to, great point-of-sale deals they can discover and much more besides.

So many people can be resistant to change, and it’s understandable why. They may feel that any changes they make may put customers off; the advantages of working with a professional, creative team that has experience with local and international brands though means that your signage project will always be in safe hands.

Having an old sign that’s showing wear and tear may actually be putting off more customers than you realise. Showing the absolute best of yourself with creative signage as part of a wider brand refresh will help you (and your customers) to see in 2019 in style.

Find out more about the benefits of shop signage by speaking to the Image Group’s creative team today.

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