Marketing your business at a large event, such as an exhibition, can be very lucrative as it gives your company the opportunity to extend its brand or message to many different people. Events let you engage with people who are interested in your industry, who you could potentially attract as new customers.
An Exhibition stands can be a great long-term investment, especially if you are interested in becoming a frequent exhibitor at industry events. Many successful businesses choose to invest in exhibition stands, which will be used time and again as it is far more economical than buying new stands for each event.
However, if you do become a frequent attendee of events up and down the country, then you probably won't enjoy carting a large and cumbersome exhibition stand around with you. Happily, there are now available which are easily portable and very simple to put up and take down. Large pop up exhibition stands are just as effective as purpose built stands, and have the added advantage of becoming a recognised and familiar face to your brand as you exhibit more frequently.