At its most basic, branding is the art of getting the paying public to automatically think of your company every time they need a product or service that you provide. Of course, there are various degrees of branding. If you want your company to be as immediately recognisable as McDonalds or Apple, you will need to have a marketing budget comparable to the economy of a small country. However, if your objectives are less comprehensive than all out global domination, there is thankfully a much less expensive option available.
When used effectively, banner signage can be incredibly effective at helping to raise your brand awareness. Indeed, putting your company logo and name on some pop up banners and then taking them with you wherever you go is a great way to get people interested in your company business.
It doesn't matter if you're going to a trade fair, industry exhibition, shopping centre demonstration, county fair or community fun day; the more people know about your company, the more likely they are to do business with you.
Of course, you don't just have to stop at industry exhibitions and public events. You could organise something off your own back such as a charity golf day or a sponsored carwash so that you can raise your company profile as well as associate your business with popular charities.
No matter what you choose to do, take your banners with you and your company will soon reap the rewards.