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Pop-up displays are the perfect way to spread brand awareness

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A lot of businesses use pop-up displays in-store to advertise more of their products. It’s not unusual, for instance, to walk around a supermarket and find pop-ups with samples of food or other products being advertised to customers to sample.

Pop-up displays have evolved into so much more though, especially over the last few years where businesses of all shapes and sizes are using them to spread word of their brand further than they could have thought possible in unique, creative ways.

They’re also a brilliant way to bridge the gap between small and large businesses. A great example of this happened in August 2018, when Manchester’s Debenhams store hosted a number of small, independent artisan businesses to showcase who they were and what they could offer to the wider community.

The market showcased businesses from the Curated Makers project, with various pop-up displays front and centre in the company’s largest window display and on the ground floor, where most passing traffic and footfall would be found.

"All of our products are proudly handmade and locally crafted, ensuring that regional independent artists directly benefit from sales,” Curated Makers’ Megan Jones said at the time, highlighting how young entrepreneurs in the area were set to benefit from the pop-up event.

Bigger companies can also make use of pop-ups in unique ways as well to spread word of their brand, promote new products or simply get their message out there. One very recent example surrounded the troubled retailer Toys R Us, who attracted global press last year because of its liquidation.

Before 2018 was out though the brand could be seen in shops across the United States before Christmas in what many saw as the brand’s first step on the comeback trail. Called Geoffrey’s Toy Box, the company’s pop-up displays could be found in close to 600 Kroger and Kroger-owned stores.

As part of its wider sales strategy, sunglasses brand Maui Jim has been hosting pop-up displays in airports across the world to not only sell more products, but to show the quality of the product too by asking customers to look through their lenses at a large polage art wall.

Visitors to the stalls are also given an ‘Aloha’ gift to say thank you for experiencing the Maui Jim experience; so successful has the strategy been that the company continues to expand it. Silvana Garcia, Travel Retail Manager Americas, says “It gives us excellent visibility”.

Brands of any shape and size can attract new customers and promote their brand and products to a wider audience with creative pop-up displays. Contact the Image Group today to find out how.


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