Refer a Friend and get a £25 gift card Each!
Need our help? Call our friendly team! 0800 389 9898

Plan for a successful summer with outdoor event branding

  • Share This :

Before you know it it’ll be summer, and with it comes the chance for brands from all backgrounds to show more of themselves to potential customers with creative outdoor event branding.

With the right approach to outdoor event branding, too, you could build up enough momentum amongst the public to make sure that your brand has a successful summer and beyond.

What do we mean by that? Like everything you do when marketing, it pays to think beyond the creative message to retain customers, build loyalty and provide them with experiences they can get involved with.

Outdoor event branding is no different. If you start planning now, and put have your brand visible at the right events with the right calls to action this summer, there’s no reason that you can’t build a loyal base of new customers that will stick with you for the long term.

2020 promises a great summer, with the European Championships and Olympic Games taking place alongside annual national music events and other more local gatherings. With that in mind, investing now in the right messaging that can be displayed outside, could reap some serious rewards.

But only if the messaging is right. For some, outdoor event branding is nothing more than having some branded banners placed in high-traffic areas where they can be seen.

Though that approach will help with visibility, it does little in the way of building trust between the brand and the people you want to help for years to come.

That’s why a lot of thought needs to be put into your event branding, and there are a lot of ways to do it. You may have a strong web presence and sales funnel, for instance. Does your branding help to point people in that direction, and show people the benefits they could have when signing up to your site?

That can be done in incredibly creative ways with PVC banners, banner stands, flying flag banners and much more besides. There are also many other ways to promote the brand to people in fun ways at events.

We’ve mentioned we’re in for a sporty summer. Why not create interactive outdoor soccer stations or other events where people can win a prize?

Complementing those approaches with printed gazebos, stands, booths and more will help ensure you and your team will have a successful summer, whatever the occasion may be.

Find out more about the amazing advantages of outdoor event branding by speaking to the Image Group today!


comments powered by Disqus
Quick Enquiry Get Advice Now

Download or order a FREE Buyers' Guide

Buy print direct in our online store

Blog Roll

Blog Archives

Looking for something bespoke? Send us a quick enquiry for free advice and rapid quotes.

Call today on 0800 389 9898 or use our Quick Enquiry forms.