Trade and public shows can mark fantastic business opportunities for businesses across tons of industry sectors. Events and shows offer new chances for direct B2B or B2C contact, a captive audience (ready to listen), and the prospect of boosting brand reputation, increasing revenue and furthering demographic understanding in one fell swoop! Just take a look at the likes of Comic Con in the U.S; industry leaders like Mattel and WWE habitually choose to unveil new products under the Comic Con umbrella using , etc all the same tools are on offer to you now! And perhaps the boosting of our own UK Ideal Home Show 2011 to a full seventeen days of action is testament to the power of event popularity.
Choosing the right event is crucial. Perhaps you're looking to play it fast and loose by exhibiting at an unusual show? This can be a pretty hit and miss tactic, but the likes of computer consul brands exhibiting at women's fashion events have been known to fair brilliantly. If budget is a serious constraint though, stick to what you know.
Exhibition Stands, Design and Layout
Industry bastions like The Ideal Homes Show typically host more than six hundred big brand pop up displays and so on. Competition is FIERCE at most shows. If you're on a smaller budget, opt for good quality minimal supplies. Customers typically trust quality over quantity.