Small businesses are being hard hit by the economic downturn and this means there is more reasons than ever before to have a sound advertising and promotional strategy. There are still opportunities to be had if the savvy business owner gets creative and uses their marketing budget wisely.
One of the biggest mistakes made is to forget about the importance of branding and the position of the company within their chosen market. In an increasingly competitive market place this can seem daunting to many small start ups but taking a focused and consistent approach to all marketing materials from the company stationery to the company exhibition stands is crucial to survival.
A prime example of how businesses can miss opportunities to reinforce their brand is within the licensed industry. These businesses have the chance to use their outdoor spaces to the maximum to create the highest impact. However many miss the chance to brand windows, walls and pavement spaces with colourful and eyecatching . By thinking outside of the usual advertising mechanisms these businesses could increase footfall.
Banner stands can create an impactful mechanism at a low cost to get a sales promotion message across to shoppers. They can be placed in certain areas to draw customers in to see new product lines or any promotional offers, providing high impact visuals to attract more business – and they are proven to work.
Using point of sale displays is another way to increase sales, especially smaller items, and they are a great way to clear end of line stock too. Placing near the till queue is a great way to encourage shoppers to just pick up something extra whilst they are waiting – and the more attractive the – the more sales you are likely to make.