Making your business stand out is the most important aspect of attending a large scale marketing event such as a trade show or exhibition. Indeed, ensuring that you leave a lasting memory in the minds of the hundreds or thousands of potential customers attending the event is the whole point of being there. Sadly, there is no single all-encompassing strategy that will make this possible; instead, it requires many things working together in unison.
Obviously, the single most important thing to ensure when exhibiting at a marketing event is that people are attracted to your stand. In general, bigger is better when it comes to exhibition stands and if you can have a large high-quality banner or two to complement it, so much the better. In addition, a few strategically placed pop up banners can also help to catch the eye of any semi-curious people as they walk by. Furthermore, having unique, high-quality graphics can be equally effective at attracting attention as well as act as a reference point for anyone who may want to return to your location during the show.
Once you do actually start getting more people over to your stand, you will need to make sure you have a positive impact on them. This means not only delivering a winning combination of brochures, leaflets and business cards, but also having enthusiastic staff members available to answer questions articulately and create a positive (and memorable) impression. Pop up displays and roller banners can make all the difference to effective exhibition displays.