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Let people know your Covid policy with display printing

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Display printing can be extremely useful for businesses in times of confusion.

Display printing can help brands, local and national, to spread their message in clear, creative ways, providing clarity to existing and potential customers.

Whatever the message may be – whether for sales or to alert them of a change in policy – display printing can help, and many are finding it to be extremely useful after Freedom Day.

19 July 2021 saw most Coronavirus restrictions in England lifted, with other nations across the UK set to follow suit. However, it’s not been the overwhelmingly happy occasion many thought it may be.

Coronavirus is still in circulation and concerns about the Delta variant are still abound. As such, many businesses are implementing their own advice to their customers, such as asking the to continue to wear masks and socially distance as appropriate.

The official and legal advice from Government has changed, though. Any further changes may be down to individual store policy itself – no wonder some shoppers may be confused!

That’s where display printing comes in. The medium covers anything and everything you may need when it comes to keeping your customers informed; from window displays to banners, to wall graphics to floor stickers, and much more besides.

Would you prefer it if your customers were given the option to wear a mask when they entered your store? A small display in your window or outside your premises can provide people with your policy in a clear manner before they enter.

Displays can also go the other way, and outline the measures your staff and the brand in general are taking to keep the store clean and safe while the country learns to live with Coronavirus.

Hopefully the confusion will clear in the near future, and these measures are only temporary. Until that happens, though, your customers – whether loyal shoppers or passers-by – will be extremely grateful at the clarity you’re providing to them during these tough times.

And as well as the medium, working with an experienced design team will help you get the tone of your messaging right, so it’s always warm and advisory instead of off-putting.

These kinds of displays go beyond safety measures, too, and are a great way to advertise sales and seasonal promotions to encourage footfall into your store – perfect as we look to get back to normality!

Find out ore about the potential safety benefits of display printing by speaking to the Image Group today.

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