Making your company name stand out should be a relatively straightforward thing, but it's amazing how many get it wrong when it comes to exhibition graphics. When you are planning how exhibition stands will look, don't make the mistake of putting too much information on your as this can look too 'busy' and detract from what you are trying to tell your customers. Try and make sure that your main banners should have nothing more than your company name and perhaps a logo, and ideally, the logo should be one which stands out and is easily remembered.
Try and visualise how the exhibition hall looks, and make sure that your logo can be seen from all angles of the hall to gain the maximum impact. Once you have drawn people to your exhibition stands, now is the time to hit them with the finer details of your product or services. Another tip when it comes to using exhibition graphics is to try and use a 'clean' font, one which is easily readable.
It's no good having your promotions written in an over elaborate font which makes it difficult to read. An example of this can be seen in one of the many energy drinks on the market. A survey found that customers couldn't work out the name of the drink due to the over the top Gothic font used on the cans! The lesson here is clear. Keep your exhibition graphics clear and simple so your message gets out there to as many people as possible.