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How to set up eye catching exhibition stands

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When attending a business fair or exhibition your business will be given an allocated amount of space for your stand. In order to make your company attract more attention from the other exhibition stands, you need to think about how you want your space to look.

Banners can always add more impact to exhibition stands as they send out an immediate message to people passing by. These can be displayed on that are easy to set up and take down again. Additionally they are not as heavy as other stands so can be easily transported and then used in other locations for future promotional events.

In order to make sure you do not over-do your allocated space and overwhelm clients with too much information you need to make sure that everything is going to fit. For example, before the event make sure you check exactly how much space you will have to use. From this information, you will then be able to plan out what type of material you want to display. For example you may choose to use exhibition display boards to display items.

Depending on the type of company you are trying to promote you may want to have product presentations being carried out at the event or even on a television screen. Whatever and wherever you are promoting items, the most important thing to remember is to make the stand as attractive as possible. Before the exhibition starts it is worthwhile standing back and looking at the display area from the perspective of the passing audience.


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