In today's world we are bombarded on a daily basis by different promotions and advertising strategies. It has become so common that we may not even notice we are being influenced. Of course when attending an exhibition fair it can become overwhelming as you walk past a sea of banners and exhibition display boards. Each and every business in attendance wants to catch the eye of the passer by, but how can they do this?
Unlike other forms of advertising such as television or in newspapers, when you are using banners to attract attention you only have a timeframe of a few seconds. When considering how you want your material to come across on exhibition displays this notion must always be at the forefront of your mind.
When thinking about producing effective banners, think about what you think a customer would actually be attracted to on an initial basis. Striking colours and exhibition graphics would be an excellent idea while short, snappy and simple language will effectively communicate a message across to the consumer.
Banners should be large enough to attract attention before a customer actually reaches the space. Their purpose after all is to draw people over to the stand and once over, you and your staff can work your magic and explain things in more detail. This is where your supporting material will help you such as brochures and leaflets as you will also be in a position to answer any questions the customer may have regarding your company and services.