External advertising, such as banner stands, carry with them unique considerations that simply do not apply with other promotional or advertising features such as cardboard point of sale displays or . This is because banner stands are commonly used outside where, even in a British summer, the weather can be unpredictable.
The thought of poor weather conditions shouldn't put you off maximising your outside space as an advertising arena. The key to banners will endure rain and cold, and not become damaged or rot.
3. Weather-resistant graphics. Extreme heat or excessive exposure to sunlight may cause graphics to fade, so if you are planning on placing banner stands in a suntrap then ensure that the material and graphics used are fade-resistant.
While there is no guarantee that a freak weather incident – which could damage your banner stands – may not occur, there are considerations that, when taken into account, ensure that your external advertising can remain protected and effective during most weather conditions.
Find the right promotional material supplier and they will be able to advise you on the best solution for your needs.