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How roller banners are helping businesses in Hull embrace the City of Culture

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Roller banners are making a big difference to small businesses looking to advertise themselves to new markets in Hull.

The European City of Culture for 2017 is having something of a renaissance with businesses of all shapes and sizes looking to capture the imagination of new markets and passing trade that is exploring what the North East has to offer.

Just slightly north of Hull and the Hornsea Carnival is set to attract upward of 20,000 visitors at the end of July. The theme centres specifically around a 'Celebration of Culture', with organisers highlighting how important roller banners are to them in raising crucial funds and attracting attention from passers-by.

"Actually, just £50 to sponsor a banner advertising their business can make all the difference to us," says one of the organisers, Ruth Skinner, which represents a win-win situation for all parties attending the carnival.

Not only will businesses who take up the offer be able to help support the festival financially, but also advertise immediately themselves in an incredibly creative way to tens of thousands of people over the course of the three-day festival.

Bargain. Roller banners are a powerful, physical advertising solution that deliver creative commercial messages to audiences instantly. The small business that takes advantage of this opportunity and similar ones like it across the UK will be investing in a tried-and-tested advertising opportunity that extends the reach of your message and is easy to store for future campaigns.

In fact a mixture of print campaigns and digital were key for Hull being awarded the City of Culture, with campaign manager Phil Batty using posters, roller banners, Facebook, Snapchat and more from as early as 2013 to make sure that everyone in the region had "the chance to be part of the 2017 story."

It evidently worked, with the message permeating the consciousness of people at all levels from all walks of life. It’s a lesson that business owners investing solely in digital can also learn too if they want to attract new local business, increase sales in-store, advertise at industry exhibitions and more.

Digital can only do so much. A creative roller banner that delivers a powerful message to people on-the-ground is a highly-effective way to get word of your business out there alongside contact details, offers, discounts, event dates and other important information.

Find out more about creative advertising solutions by contacting The Image Group today.

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