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How pop-up shops can benefit from creative outdoor event branding

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Outdoor event branding is a great way for start-ups and smaller businesses to spread word of who they are and what they do.

Creative, cleverly-placed outdoor event branding is a fantastic way to introduce your brand to locals, get your message out there and let them know where to find you.

This can be especially effective when combining your outdoor event branding with a stall or pop-up shop so people can meet your team and try your products at festivals and other gatherings.

Consider brands that invest in outdoor event branding at local events or special occasions in the city centre. A lot of the time, they’ll simply be flags or banners featuring the logo of a popular drink or snack.

Smaller businesses can disrupt those messages and stand out with outdoor branding of their own. If they can find space and get permission to set up a stall around the event, they can place branding around the area letting people know they’re there and the day and encourage them to visit.

Outdoor branding, with the right visual and creative approach, could include a What3Words code to help people discover where the stand is on their smartphones, or a WhatsApp barcode to scan to contact a member of the team.

There are all sorts of possibilities such as these for smaller brands who want to grow quickly and make an immediate impact on the local community with outdoor branding at events as part of a wider growth strategy.

Good outdoor branding can also help smaller businesses to help capture lead data from passers-by in an ethical way.

If some people see your banner and are interested in learning more, but aren’t willing to visit the pop-up stand at that time, then it may be worth including a QR code on your banners directing them to your website.

Again, with the right strategy, that QR code could direct them to a page where they can download a brochure onto their smartphone to read at their leisure in exchange for a sign-up to your newsletter.

The real strength of outdoor branding at events is capturing the eyes and imaginations of passers-by and locals – the people who will help take your business to the next level.

But branding isn’t enough. The right creative partner will help you to capture that interest and grow your business for the future.

Find out more about the amazing growth benefits of outdoor event branding and pop-up shops by speaking to the Image Group today!


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