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How councils can use building wraps to spruce up their region

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Building wraps can be a great way for local councils to make an area look more presentable and generate leads for empty units.

The Coronavirus pandemic has claimed many casualties, not least businesses both large and small. The impact on many town centres and other regions with previously-bustling areas of retail will have felt the devastation over the last few years.

As the UK gets back to some form of post-Christmas normality, with ‘Plan B’ measures ending in January, many local councils will be wondering how best to fill empty units and promote new businesses – especially with the country still being in the midst of the pandemic.

Building wraps could be a key solution for local councils to consider for the foreseeable future.

One key example of building wraps being used in such a way is with the John Lewis building in Sheffield city centre.

John Lewis announced in 2021 that it was closing some of its stores, with the site at Sheffield one of those affected.

While a public consultation is set to be held as to what will be done with the building, worries have abounded that the building will fall into a state of disrepair while decisions are being made, and become somewhat of an eyesore, blighting the rest of the city centre.

To help allay those fears, custom building wraps have been commissioned by the council to cover the unit in the meantime. A council source says the wraps will feature a “distinctive and eye-catching design”, which is great news for the local area.

It’s an approach we believe all councils in the UK could benefit from, not only to spruce up their local shopping areas and other derelict regions, but to also generate leads and encourage open dialogue with people who may be willing to purchase and renovate those units.

Working alongside an experienced creative partner can help councils to create a strong lead generation strategy with creative wraps at their heart.

As well as eye-catching artwork, why not include key information on the wraps, such as the floorplan and how much space is available for potential renters?

Why not include some quotes from local business leaders in the community or facts about the local area to tempt people to take root there? Most importantly, why not include calls-to-action such as phone numbers and website links where prospects can discover more information?

Creative building wraps could be a key tool in helping regenerate local areas as the UK comes out of the Coronavirus pandemic. Speak to a member of the Image Group to find out more!


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