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Have you considered the colour of your exhibition stands?

If you have ever been charged with the responsibility of preparing exhibition stands for your company you will no doubt be aware of the importance of achieving the right aesthetics for the objects.

After all, the whole point of trade shows is to present your business in the best possible light and by turning up with that are in some way substandard, you reduce the likelihood you will achieve this.

The consequences of this could be serious, as it may put potential customers and business partners off using you for their needs. And this would defeat the whole point of going there in the first place.

One of the important aspects of exhibition stands that you may not have considered before is their colour.

Psychologists claim that particular colours are likely to elicit different responses from people. This is why warning signs are usually designed in red, as this is seen to be at the most attention grabbing end of the visual spectrum.

While it may not always be appropriate for your to be created in colours towards the yellow/red end of the spectrum, you may benefit from bearing in mind the impact these colours can have when you are creating your stands.

Perhaps by having a few areas of the display like this, you will be able to attract the attention of more of the people passing by in the trade show.

After all, you will be competing with many others organisations for the focus of those in the room. It may be useful to try something like .


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