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Getting the most out of Printed Site Hoardings

The subject of this week's article is how best to get the most out of producing and installing Printed Site Hoardings around the perimeter of a new building or a development?

A quick overview.

In short... Printed Site Hoardings are an attractive method of covering blank perimeter hoarding fences which are usually installed for safety and security purposes. The standard height for these hoardings are generally in line with regular plywood sheet sizes - 8' high or in metric terms 2440mm or 10' high or in metric terms 3000mm. The length of the hoarding will be determined by the perimeter of the site.

Full Colour Printed Site Hoardings have been around in the UK for around 10 years or so. The big step in print technology was the introduction of solvent and UV inks (around 2001) which enabled printers like ourselves the ability to offer outdoor grade full colour printing with light fast and waterproof inks. Prior to this we had been using dye based inks which had a limited lifespan in outdoor conditions.

Good reasons for using Printed Site Hoardings.

The main reasons developers, builders and commercial organisations use Printed Site Hoardings are fairly straightforward and can be summarised as follows:

1. Advertising the purpose of the project during the build or conversions process.

In other words, attracting attention from passers by and would be prospects before the first brick is laid. Many times, we have produced and installed graphics with computer generated images showing finished apartments and homes in glorious full colour at supersize. These high quality, static advertisements are a really effective way of illustrating the finished development and creating interest in the project as a whole. They are also an effective means of driving traffic to other sales and prospecting channels such as show homes or project websites.

2. Informing the general public about what's happening.

On many occasions we have produced and installed Printed Site Hoardings for institutions like the National Trust. Typically, the printed panels will tell a story of how a certain building is being renovated or transformed. It is common for these site hoardings to have an additional feature called a 'Vision Window'. We usually cut a number of apertures into the hoarding panels and glaze using anti shatter polycarbonate. Vision Windows allow members of the general public an opportunity to watch the progress of the works behind the security perimeter fencing.

3. Disguising and making safe unsightly building or ground works.

We have extensive experience of providing attractive Printed Site Hoardings that are designed to shield derelict sites that are for sale or waiting for planning permissions. This method of disguising unattractive and often unsafe building sites is popular with councils and local residents alike. It also allows councils, developers and organisations an opportunity to provide prohibition and warning messages promoting safety and wellbeing.

Choosing the right materials for Printed Site Hoardings.

Over the years we have used a variety of sheet materials in different conditions. Choosing the right material usually comes down to the issue of durability and presentability. Most developments are usually completed within a window of six to twenty four months, so it's important that Printed Site Panels stay looking top class right until they are removed.

The industry standard substrate for Printed Site Hoardings is a sheet material called Dibond, sometimes called Alupanel.

Dibond is a rigid sheet material constructed from a 2mm composite core and a 0.5mm white aluminium back and front. It is waterproof and does not expand, contract or change shape as a result of different climate conditions. It also allows for tight joints when the panels are put together. This results in a seamless presentation over perimeter displays that can includes tens or even hundreds of separate panels.

We have an in house capacity to print waterproof and light fast inks directly to Dibond. At The Image Group, we run a double day shift system which means we can print and finish up to 350 individual panels on any one day.

Choose a supplier that delivers a full service from survey onwards.

An absolute must for any Printed Site Hoarding project is a site survey. If a job gets off on the wrong foot, the chances are no one will be happy at the end.

In my experience, the main reasons why surveys are so important are as follows:

1. It is very rare for a development site to be completely flat. This means that a perimeter hoarding will rise and fall across its length. It's important to factor this in at the design stage. Pictures and text that undulate and drop off the panels look unprofessional.

2. Installation of Printed Site Hoardings is usually fairly straightforward. However, there are occasions where road closures are necessary to provide a safe working environment during the installation process. Safety is always paramount. So, it's essential to pre-determine safe working areas prior to any installation works.

3. It's also important to establish if the rental of specialist access equipment such as scissor lifts or cherry pickers need to be used when installing Printed Hoarding Panels. The occasions when this plant is required are few and far between. However, this requirement can have a significant bearing on the overall cost of the work. So, better to be safe than sorry. No unpleasant surprises on the final bill.

We usually charge a nominal fee for surveys which we deduct from the price of the job if we are successful with our proposal for the works. We can usually arrange a survey and a report within a matter of days from receiving an enquiry.

Installation is key.

The cost of an average Printed Site Hoarding job is usually in the hundreds or the thousands. Therefore, it is essential that the final installation is completed safely, on time and most importantly, to the highest possible standard. No excuses on the quality of the finished product.

For these reasons, we only use our own installation teams. No sub contracting to firms we don't know because "there is not enough money in the job". All our fitters are experienced, time served professionals with many hundreds of installation jobs under their belts. We understand the need for flexibility and for a common sense approach to problem solving. We also carry the appropriate accreditations such as IPAF, CSCS and OH. These certificates are a standard requirement on most building and construction sites across the UK.

In conclusion.

We class a typical printed sIte hoarding job as a small project.

We have a team of account managers who are available to run these projects on your behalf and provide the necessary answers to all the other stakeholders including the client, the external designer (where appropriate), the main contractor, the council and the production / installation team.

I estimate that we've produced and installed hundreds of kilometres of printed panels in the last decade across the length and breadth of the UK. So, if you need more information or advice on implementing effective Printed Site Hoardings around your development or building project, then call our team of specialists today.

We consult for free and can usually offer headline prices within minutes.


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