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Get seen far and wide at events with custom exhibition banner printing

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Not many professionals realise the incredible impact that custom exhibition banner printing could provide to their business, whether they’re exhibiting outside at a festival or event, or competing shoulder-to-shoulder with the competition at a trade show.

First impressions are hugely important, no matter who you are and where you’ve set up your stand. That’s not a rule exclusive to the UK; it’s a trend that’s recognised the world over as a key way to stir up excitement, improve footfall and generate new business.

Approach exhibition banner printing the right way too and it can go a long way to becoming a commercial statement piece. Qatar Executive, Qatar Airways’ private jet charter division, recently made headlines in the gulf simply because of their trade approach to the EBACE business aviation show.

Similarly, stories coming from Africa are highlighting the changing trends in exhibition stand design and the creative, sustainable ways that locals are using fabrics and greener solutions as part of their wider industry strategizing and planning.

Are exhibition stands and the way you approach your exhibition banner printing really as important as all that, though? We believe it is; if a potential target or wider crowd at an exhibition, festival or other isn’t able to get an idea of who you are, what your brand represents, calls to action and more in a glance then you’re potentially missing out on an awful lot of new business.

It’s essential that all parts of your exhibition efforts all marry together and speak as one, too, to give potential customers and crowds as seamless a journey as possible when they look to interact with your team on the day.

As essential as creative and imaginative exhibition banner printing is, it should perfectly complement your other outreach efforts such as exhibition stands, roller banners, digital banners and much more besides to perfectly enhance your brand’s mission statement and invite people in.

From your graphics to the accessories you and your team use on the day, it’s incredibly important that you have a wide-reaching creative strategy that people won’t forget long after the event has finished.

The Image Group can help you do that; our creative team has worked closely with brands of all shapes and sizes, creating incredible exhibition stands and displays specifically built and targeted to set them apart from the competition and attract more business.


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