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Exhibition panels should be a key part of your trade show lead generation strategy

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Exhibition panels are an amazing way to showcase content in an exhibition and, with the right strategy, produce more leads at conferences and trade shows.

Exhibition panels are an incredible way to showcase content of various forms, whether it’s showcasing children’s art in school or driving footfall at an exhibition to your stand.

One of our favourite examples of the usefulness of panels comes from the New York Poster House, where the ‘Baptized by Beefcake: The Golden Age of Hand-Painted Movie Posters from Ghana’ exhibition is showcasing some incredible artwork.

The panels feature famous movie posters from the 1980s and ‘90s with Ghanaian rendering complete with information about the films and artists, as well as calls to action. It’s an incredibly simple setup which allows the content to shine to maximum effect for visitors.

Which is, really, the whole point of the usefulness of exhibition panels. When built in the right way, they help tell a fluid story that amazes those who approach them.

Which is why we can’t stress enough how valuable exhibition panels and strong content are as part of your wider trade show lead generation strategy.

Using the right ones at the right times, complemented with the right messages, will go a long way to attracting the people you want to talk to most at trade conferences.

And there are a huge variety of panel types and accessories to choose from to suit your content and attract footfall. More than that, if you position your panels properly, you can tell the story of your company, direct them to your booth representatives and give them all the information they need.

Having the right information available to direct people to (including spaces for them to collect leaflets and other supporting content about what you offer) will free up time for your delegates to be more personable to prospective leads and build potential relationships with them.

Why not put panels at the front of your booth with your most attractive offers, leading to panels closer inside with stronger content that details how you can solve the most common problems delegates have?

At the end of that small journey could be a representative ready to convert that lead, who is now up to date about who you are and what you offer.

Exhibition panels with great content can act as a physical sales funnel at conferences, and put you in touch with the people who matter to you most.

Find out more about how to generate more leads and footfall at trade events by speaking to the Image Group today!


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