at trade shows can be an excellent way of marketing your business. They are relatively low cost and can target a huge number of customers at one time. It is the banners that you use which will encourage people to visit your booth and find out more about your company. It's therefore essential that you use your banners effectively at trade shows.
The position that your booth is given can have a huge impact on how much footfall it gets and how many delegates visit it. If you are given a spot that's tucked away in a corner, then your banners will have to make a huge impact. Hanging banners are best for corner booths. They are large enough to attract attention even from far away.
The graphics that you use on your banners should also entice customers to your booth. Large bold lettering and bright colours are extremely effective. Try to limit the amount of text that you put on your banners so that it's easy to read at a glance. You should aim to promote your company without giving too much information away.
You might be lucky enough to have a booth in a prime, central location. If that's the case, smaller or are more effective. These banners are extremely portable and can easily be placed in any position you feel is most effective. Even these smaller banners should be designed to attract customers and relay all the necessary information. There are also .