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Display printing advertising materials as footfall increases across the UK

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Display printing could be the best way to increase footfall to your store as shopping habits get back to normal.

Reports from local authorities across the UK have suggested that footfall in their city centres is getting back to where it was in late 2019, just before Coronavirus became widespread and restrictions were put in place.

If accurate – especially with summer on the way – it means that things seem to be getting back to normality as the world learns to live with the virus.

That’s great news for businesses and brands that are open and ready to welcome that footfall into their shops now.

However, with every brand thinking the same thing, businesses need to be creative and forward-thinking to beat the competition…

That’s where clever display printing comes in.

Working with an experienced creative agency can help brands to produce exceptional display products designed to entice footfall into your businesses and nurture leads who aren’t yet ready to spend.

Print is one of the strongest weapons in brands’ display printing arsenal.

Print can range from anything from branded brochures and leaflets containing new products and vouchers, to window displays advertising sale items and discounts to entice shoppers in.

In conjunction with a wider lead generation strategy that incorporates digital nurturing elements, print can be extremely effective at drawing people in and investing them in what your brand has to offer.

If you have space to make use of in-store then there are all sorts of creative display solutions that fall under the display printing umbrella.

Spaces can be filled with displays that show off your best ranges and products. Brave brands can also fill these spaces with interactive displays.

Some clothing brands, for instance, are installing tablets via display spaces so shoppers can mix and match styles before they buy.

Promotional displays are also a great way to encourage footfall to visit your shop.

Some creative brands, for instance, make use of the floor space available to them to place literal footprints on the floor to direct people to certain offers and deals that they’re sure to be interested in.

There are so many clever ways to make use of the space available to you to attract footfall into your shop with incredible displays. The Image Group will help you to stand out in the city centre.

Find out more about the fantastic advertising benefits of display printing to attract footfall to your store by speaking to the Image Group today!


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