Exhibition stands come in all shapes and sizes so you are always going to find one that can effectively display your banners and or banner stands. In order to stand out from the crowd your exhibition space needs to be unique and customised to your own company.
In the weeks leading up to the event try to plan out how you are going to make the most of your space. Check how much actual space you have available to you and then take it from there as you can then plan out how many banners you will display, and what other promotional material you will use. Although it may be a bit tricky, try not to compare your stand to other exhibition stands as it is your uniqueness that will ultimately help you stand out to the crowd.
Once you have decided on the type of stand you want to use, think about how you want your company to be perceived by the public. Think about the use of colour, lighting and even music or video. Depending on the amount of space you have available (and the type of business you are representing) you may think about customer presentations, tasting samples and video presentations on television screens. Another clever way to draw attention to your custom made banners is to use lighting techniques.