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Creative expressive calls to action with well-designed hoarding boards

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If you’re embarking on a lengthy, large-scale building project, then you can create more potential leads for your business as well as excite the locals for your plans with hoarding boards.

You’ll have seen them yourselves; you head past a building project in the car or walk past one in your daily life, and are met with bland and boring hoarding boards that carry little more than a logo for the construction company working on the project.

Hoarding boards don’t have to be like that, and can do so much work for you and your business to generate leads without you having to lift a finger.

Boards, when used in the right way, can be an incredible way to convey information to the public and beyond.

Take a campaign by Tata Steel last year. The company used boards in a variety of creative ways around specific villages in India for a month, to provide information and awareness to help local communities battle illnesses such as dengue.

Not only did it provide key information to local communities on how to prevent the disease and help mitigate its spread, but it was also a highly visible campaign by Tata to show the local community that their interests aligned with the company’s.

This is a principle that can be used for hoarding boards of all shapes, sizes and projects. You’re only limited by your imagination with what you can do with them, and approaching boards in a creative way also doesn’t compromise on any of their necessary safety aspects, either.

As we’ve mentioned, a lot of boards only carry their company logo. There’s nothing wrong with that, of course – but you could be showing so much more about who you are and what you do.

Why not include calls to action such as website addresses, email addresses and phone numbers on your boards? You could also include images of completed projects to create a narrative around your company, showing who you are and what you do.

You could add personality to it by adding images of team leaders as well as inspirational quotes. Why not include images of how the project is expected to look when completed, to bring some excitement to the local area?

Similarly, if a shop is being built, what kind of products will be on offer? Including images and even links or QR codes to discover further information online can be a great way to endear your brand to passers-by, even before a single brick has been laid.

Find out more about the amazing lead potential of hoarding boards by contacting the Image Group today!

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