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Create safe exhibition panels to encourage engagement at trade shows

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You could increase footfall and visitors to your booth at trade shows in the ‘new normal’ by putting safety first, and creating exhibition panels at events that put people first.

As the pandemic eases and lockdown restrictions are slowly lifted, life is beginning to come back to the exhibition scene.

While some brands have been coming together on platforms like Zoom and Microsoft Teams to host virtual trade shows, many are eager to get back to meeting and greeting at events, and striking new relationships in a face-to-face manner.

Social distancing restrictions will make that tough, though, but there are many creative ways you can engage with prospects while promoting safety at events; mainly through exhibition panels.

Creative exhibition panels can be worked into your booth or stand alone around your event space to remind people to stay a safe distance, provide hand sanitiser and gloves, act as booking stations and much more besides.

Creative use of exhibition panels at events around the globe show that not only can it be done in the ‘new normal’, but it’s a method which is helping brands of all shapes and sizes get back to business more quickly.

Event Marketer reports on some of them in this article. Examples include Fitbit who, when learning at a moment’s notice that one of its most important trade shows of the year was being cancelled, turned their booth experience into an individual virtual experience with timed events.

A lot of the other examples feature some kind of virtual integration, whether that’s providing distanced virtual presentations at their booths or creating full stands that offer virtual services and interactive content as a way to engage with new prospects.

That’s all doable, and for those willing to get back to the trade scene as soon as possible, it’s important to highlight that you’re only limited by your imagination when it comes to exhibition booth design.

But we would insist and reiterate that the best way that brands are likely to make any immediate headway as soon as the exhibition scene is fully back up and running is to lead with safety first.

Beyond offering sanitation stations and practical equipment, your panels can do so much more by telling the story of your brand and how you and your team are working hard to keep people safe with panels featuring narrative content that shows just ow much you value the safety of your customers.

Find out more about how exhibition panels can help you engage with trade prospects in creative ways by speaking to the Image Group today!


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