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Choosing Your Large Format Printer Wisely

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When you plan a new promotion or event, you have probably allocated space for an exhibition stand to fill. It may be too large for a normal printer to cope with. Whether it is shop window banners, the entire wall of a building, or a poster the size of a billboard, you need to choose your supplier carefully and see that they can provide quality large format printing.

Many companies say they can print window graphics and so on, but they actually just blow up your image to a bloated size rather than doing a proper large format print. This may result in a blurry, pixellated image if it is low resolution, or a font with jagged, rough edges.

For large prints, you need a specialised company with a track record in both large format printing and custom window graphics in order for them to be able to recognise your promotional need and fill it. One big sale sign is going to get a lot more attention than half a dozen small format ones dotted around your display.

Finally, choose a large format printer which has the equipment, capabilities and above all, lead times that will suit your business. Some companies may outsource their large format printing to another company with the right printing machine, resulting in a delay before it gets to you. We have all our own in-house machines and printers over a large floor space, so we can meet your deadline and produce quality results every time.


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