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Cardboard display: Helping your business ditch plastic for the decade ahead

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Moving from plastic to a cardboard display-based solution when advertising in-store and elsewhere can help your brand cut down on plastic and show your business is serious about helping in the fight against climate change.

In September 2018, research by ThoughtWorks showed that 62 per cent of the 2,000 people they talked to ‘were concerned with the need to reduce plastic packaging and use materials which were recyclable’ over the next 10 years.

57% said price would be a main driver for them when considering their purchases. Increasingly, plastic usage and wastage is becoming the most important consideration for consumers when shopping.

In September 2019, too, Edie rounded up the key findings from two surveys about UK shoppers and their attitudes to plastics, and found that 65% of shoppers would be more likely to choose a product if it was housed in recyclable packaging.

So, what has all that got to do with a cardboard display? Simple; with these figures in mind, a lot of retailers are now more conscious than ever of their commitment to the planet and how best to reaffirm that commitment to their customers to show them they’re serious about climate change.

A cardboard display (or range of them) can show that commitment in creative ways without disrupting the retail side of the business. There are many high-quality ethical solutions available for retailers to consider, and re-board displays made out of recyclable materials are a great option.

Looking to sell more of a certain type of product to your consumers? A POS shelving cardboard display is as strong as their plastic counterparts, can be used again and again, and can be designed any way you wish to catch the eye of your consumers.

Thanks to the versatility of re-board, cardboard displays can also be created with bespoke designs – you’re only limited by your imagination. In the past, we’ve helped clients to create re-board designs in the shape of automobiles, woodland scenes, clothing stands and many other ambitious projects.

Such is the strength of re-board that certain types of furniture – including chairs and tables – can be created for exhibitions and events. And, with it at the forefront of your brand, re-board cardboard solutions show your commitment to the planet.

A cardboard display is an effective way to reach out to your customers on a number of levels to show you’re serious about the environment. Contact the Image Group today to find out more!


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